Dentists are taught to clean and fix teeth. But no matter how amazing a dentist’s talent, she still has to market herself or the waiting room will sit empty. Avoiding marketing yourself isn’t an option in lots of businesses, including my own, voice overs.
Honestly, it’s the least favorite part of my job. Don’t get me wrong; I love when I make new connections. I just don’t like wading through a sea of social media, tweaking ads on job sites or figuring out a new way to make myself known locally. It has less to do with the idea that I might do it wrong and more to do with the fact that it’s not easy, and it’s a lot of effort that never guarantees a clear return. It’s not easy for me when I treat it like voice work and give it the same effort.
But I do it every day. Everything becomes easier with repetition, right? Everything. So I’ve made it a recent practice to perform some marketing every day. If I can do it, so can you.
So here are some of my techniques and strategies.
I’ll add a sample to some of my subscription-based voice over sites. I’ll study old jobs, listening to the voice in my head tell me when an old client may be ready for a new promo. Then I’ll compose a ‘what’s up’ email. I’ll tweet, though not necessarily about shilling for a job. I think connecting, even fleetingly on sites like Twitter is still valuable marketing.
It’s a good idea to rework past self promotional tweets and post. Don’t just re-tweet the same post. I feel like I’m rude and being a bore if I do. Tweeting may not ultimately end up getting you a job but that’s not the whole point. Memorable tweets get you in front of people’s eyes and maybe even remembered, and that is valuable currency.
How do I know if the time I take will be worthwhile? I don’t. A lot of the time marketing efforts are trial and error, but you have to jump in and just do it. If you don’t then you will never know what connections you could have made. Not just professionally but personally as well. So if you come across me on the Interwebs one day then please, say hi!